Referencing
Search Engine Optimisation and Traffic Generation are vital to the success of an eCommerce project.
Analysis of queries on numerous eCommerce sites has shown that about 90% of the queries made on an eCommerce site's internal search engine are the same as those made on public search engines.
Due to these findings, Antidot has added a specialized module to AFS@Store that provides search engines full access to the catalog, thus facilitating its referencing.
Automatic Generation of a Referencing Index: SEMA Agent
The role of SEMA (Search Engine Marketing Agent) is to create a set of pages (lists and product data) specifically for the consumption of public search engines. These HTML pages are generated automatically, taking into account the most frequent queries from the site's internal search engine. This permits processing of a vast vocabulary, deriving optimum benefit from the "Long Tail".
Optimal Keywords for Adwords and Sponsored Links Purchasing
"What vocabulary should I choose for the purchase of keywords on public search engines?"
There is no doubt: it consists of the terms used for searches on your internal search engine!
These turn out to be 90% of the words used in the queries on your eCommerce site.
AFS@Store exposes automatically your catalogue to public search engines and consistently reports this critical information that allows you to optimize your keyword purchases.
